MCCU Annual Report - page 9

MANCHESTER CO-OPERATIVE CREDIT UNION
ANNUAL REPORT 2013
9
PERSONNEL
During the year the staff complement increased by one and we continued the training and
personal development of staff who continue to serve the Organization well.
MARKETING ACTIVITIES
The Marketing Department carried out a number of activities throughout the year to promote
the products and services offered by the Credit Union:
Expositions and Speaking Engagements
The Department participated in the following expositions:
• Career Day Expos
• Denbigh Agricultural Show
Advertising and Promotions
Advertising campaigns were created to highlight the revised features of the following products:
1. Dream Wheels Motor Vehicle Loan
2. Revised HOPE Loan
3. Commercial Auto Business Solutions (CABS) Loan
4. Solid Saver Account
5. Partner Plan
Public Relations:
• Bursaries
• JCCUL 70
th
Anniversary Bursary
• Labour Day 2012
• Youth Marketing
• High School Tour
PRODUCTS & SERVICES
Loan Specials
During the year, two notable loan specials were offered to assist members with their expenses,
which included the following:
The Tuition Plus Unsecured Loans
The Moni Max Loan Special
Million Dollar Mission Loan Competition
The Million Dollar Mission Competition which started in November 2012 was introduced to
assist with growing the secured (property & motor vehicle) loan portfolio.
Partnership
The Credit Union brokered an alliance with Caledonia Mall Pharmacy during the year. This
partnership would allow members of the Credit Union to access discounts on prescription drugs.
I...,II,1,2,3,4,5,6,7,8 10,11,12,13,14,15,16,17,18,19,...126
Powered by FlippingBook